Meet the Maker: Iris Lee

Meet Iris Lee, a young (and successful) business owner who manages two brick and mortar shops: Float Pasadena and Tiny Universe

Talk to us about your store front endeavors. What made you decide to take over Float Pasadena and then create the Tiny Universe shop? 

I honestly wasn't quite seeking to be a small business owner at the time but Float in some ways found me. The opportunity to open a shop presented itself to me two years ago and I wasn't sure whether to say yes. But the moment I saw the potential with the space, I knew this was what I wanted to do. After two years of being open with Float, the space next door presented itself and I wanted to build something that would compliment the space. I always had a heart for interesting small retail spaces and noticed a lack of small independent boutiques in Pasadena. It seemed like an interesting new adventure and a challenge I wanted to try. 

Do you come from a line of business owners too? Were your family members encouraging of your takeover? 

I do! My parents run an independent community pharmacy in Los Angeles. My parents were my biggest supporters and guidance for doing this business. 

How is business how and how do you think you'll continue to grow both shops?

Business is great! I am taking each day as it comes to me and at the same time always seeing what opportunities are out there. I hope to integrate more programs and have some things lined up for this following year that we're really excited about.  

What is your favorite part about running these shops? 

The people. The guys I work with and everyone that walks through the door makes this the best experience.  

Both shops are well-liked! How has the response been in general? 

It's always been fun hearing how people respond to the shops. We always get great feedback but it's especially exciting when people find us even after two years of business. Makes us feel like we just opened again!

Is it tough to juggle both shops while maintaining your personal life? 

Absolutely. Some days I feel like I've taken on too much but I have an incredible support system outside of both shops. I really couldn't be where I am without the support of my boyfriend, friends, and family. And over the course of my two years of running my own business I really learned that I need to take care of myself in the midst of the craziness. It's all about balance. (It's the Libra in me)

Where do you see business and life taking off in the next few years? 

I just hope we can continue to serve our community and be a destination for folks visiting Pasadena. And I'm not certain what is next for us, but I'm always excited for whatever is for us here at Float and Tiny. 

Photography by Asami Zenri

Meet the Makers: Kate & Kate

Meet Kate Pascoe and Kate Pascoe Squires, sisters-in-law who decided to create a home goods brand in 2013 called Kate&Kate (appropriately named, right?). Their designs are impeccably modern and perfect for cozying up by the fireplace this winter. 

Photo by Francoise Baudet and Megan Morton

TWe absolutely adore your designs and find your story so sweet too. What inspired both of you to come up with a home goods brand?  

We pretty much came up with Kate & Kate by accident.  Kate and I were both exploring other business ideas when we came across our manufacturers.  Within a few minutes of meeting them, we had decided that we would go into business together and blankets would be our thing.

Who has the manufacturing background? Because we know how tough the technical aspects of businesses can be!  

Would you believe neither of us has a manufacturing background?!  Although Kate(Pascoe) probably started off with more knowledge than me!  It’s definitely been a steep learning curve for both of us, but sometimes our ‘greeness' has worked to our advantage.  We don’t believe that anything is impossible – we just push to make things happen.

How is each blanket made? What makes it different from other blankets on the market?  

Our cotton blankets are knitted by our amazing manufacturers in India. We visited their facility in January and it was incredible to see how many hands are needed to produce one of our blankets.  Each person has a specific skill that’s put to use.  It’s such a special process.  The resulting Kate & Kate blankets are different to others on the market, as all our designs are unique to us.  The blankets are all 100% cotton, machine washable/tumble dry.  In everything we do, we try to combine the design aesthetics with functionality.

Would you say that your own homes reflect a lot of the blankets' designs? Are your personal styles minimal, modern, etc?  

Absolutely.  We can’t help but design what appeals to our own tastes.  Kate and I often make the same choices with homewares, fashion… you name it!  Our personal styles are both quite modern and mine is definitely minimal.  We both love geometric patterns, monochrome palates, but there is always room to explore and bust out.  We like to keep things interesting.

Photo by Francoise Baudet and Megan Morton

What do you hope new customers would think of your products? What is your goal for each recipient of a blanket?  

We want all of our customers to fall in love with their blankets – everything about it.  The design, the hand feel, the story behind it… we put our heart and soul into each blanket in the hope that this will be the outcome.

You have been featured just about everywhere! Were you at all surprised with the response?

 Absolutely.  The support we’ve received since launching just over a year ago has been very humbling.  We couldn’t be more thankful.

What would you say has been the best experience with Kate&Kate so far?  

It’s been a pretty amazing year! Just being able to see the business come alive has been incredible.  Working with the best people – amazing retailers, designers, media… we are having the best time.

And where do you see the brand going in the next 5, 10 years? What are your plans?  

Sky’s the limit! Ha! We will be launching new products as part of our Winter 15 collection in February, so we are just concentrating on getting everything spot on… it’s not that far away now!  From there, I’m not sure… let’s just get over February and then we can talk about the next 5-10 years.

Meet the Maker: Irina Zhan

Irina Zhan is the maker of Irina Victoria Jewelry. Her keen sense for minimalism is what caught our eyes, so we knew we had to speak to this young entrepreneur. 

You're a Boston-based jewelry designer! How did you step into the world of such an industry? And when did you start your business?

I went through a serious DIY handbag and jewelry phase when I was about 17-years-old. I just thought it was so fun to create my own version of all the stuff I’d see at the mall. When I wore my designs to school I’d get tons of compliments from classmates so I started focusing on making jewelry and selling in-between classes at lockers. I don’t know if doing business on school property was legit, but my signature sparkly hoop earrings were a hit and definitely helped me put gas in my car! I took a bit of a detour in college, because I didn't let myself think of fashion beyond a hobby… it’s one of those things I look back and think “what a shame." It wasn't until about 2 1/2 years into my professional career as a scientist that I started to fill my free time with jewelry design and creation again. The whole thing snowballed after another 2 1/2 years and here I am now—a jewelry designer and small-business owner that just happens to have a degree in microbio.

There's so many jewelry companies right now, and many of them are wonderful. How would you say your company differs in the market? How would you best describe your brand?

It took me a while to realize my true voice. To work within the world of minimalism while still creating fresh designs requires a sometimes frustrating balance of both the analytic and creative brain. Let’s be honest, it is “minimalism” after all. Beyond the jewelry, it’s important for me to create an all around positive experience. I’m a huge believer in the little things. I focus on quality over quantity, I include a personal note and tips for jewelry care with every purchase, and I love interacting with IVJewelry followers on Instagram. It’s unbelievably important to me that the design, craftsmanship, fit, and customer service are all just right. Just because the pieces have left my hands doesn't mean I've stopped caring about them or the person wearing them. My brand is about staple pieces that complement everyday wear. Like that t-shirt and pair of jeans that fits just right, my vision is to create jewelry that gives you the same feeling of comfort and confidence every time you put it on. In other words, being beautiful and being strong, but not having to be flashy about it.

There's a lot of gold that you are offering in your shop. Will you be incorporating new products, colors, etc? If so, what can we expect to come out soon if you are working on new collections? 

Yes, gold is very popular right now, but I also offer all my designs in sterling silver! I do have a new collection that I will be revealing soon. It was inspired by our best selling “I heart you” ring. You’ll be seeing a lot of charming heart pieces in time for the holidays. For now we’re in the process of photographing each product picture. Most of our collections are created in small batches to stay true to our theme of simplicity, so we’ll only have a limited stock of each design!

We love the minimal approach; that's definitely what we are after. What is the motive behind the desire to offer simplicity into your brand?

As I mentioned before, it took me a long time to find my voice. I played around with chunky gemstone designs and beading before I landed on minimalism. I think I got to this point, because the raw nature of each design intrigued me. When you get down to the basic structure of a piece and show it off in almost a naked form, there’s nothing to hide. It’s in a vulnerable state at which point you have to be honest with your intentions for each piece. They don’t demand attention, but they must speak for themselves. I also love that within minimalism you can still make quite the statement and express yourself through unique pairings and all out layering.

So you migrated here from the Ukraine! We'd love to know more. Is it at all surprising to your relatives that you have pursued the world of jewelry? Were they expecting anything different?

I don’t think they were hugely surprised by my decision because my family has a humble history in the fashion industry. My grandfather (mother’s side) was a master tailor and my aunt and uncle (father’s side) have their own apparel line in Ukraine. I don’t think they realized how passionate I was about jewelry until I told them I was quitting my full-time job as a scientist to pursue this dream. They were surprised, but definitely supportive. I had this overwhelming feeling that the time was right and if I didn't take the chance I would always think “what if…”. My mom and dad especially relate because this is why we came to America. 

How different does your life differ now since moving to the States? And why did you land in Boston? 

I don’t recall what my life was like before, because I was so little when my family moved here, but I am certainly reminded of the reasons why we made the trek. When I was born, Ukraine was technically part of the USSR. As we all know, things in a communist state are a bit different than a democratic one, so my parents made an executive decision to leave in order to give their children the freedoms they never had. Getting to the states was not an easy journey. We lived in Austria and Italy before given the opportunity to enter either Israel or the U.S. as political refugees. My family chose the States, and more specifically Boston, because my mom’s brother had established a life here with his family years prior to our arrival. I am thankful every single day.

We love that you have a degree in microbiology. What made you decide to not pursue that for a career? It's definitely interesting! 

Let me start off by saying, you know you’re expected to graduate college when as a third grader your mother buys a frame for your diploma! I actually had a taste of that career for about 5 years before leaving it. I am 100% a nerd and love learning about anything science related. Don’t get me wrong, I really loved the work I did as a researcher in a lab (think goggles, gloves, and a lab coat… the whole nine yards). It was amazing to play a role in searching for novel treatments for diseases like cancer and HIV/AIDS, but my teenage passion for jewelry design just wouldn't leave me alone. I started out with an Etsy shop hoping that would satiate my need for a fashion and design outlet, but it really just made matters worse (in the best way possible). It got to a point where all I could think about was quitting my job. I was dying to see what could happen. At the end of 2013, I did just that. It’s nice for me (and my mom) to know that if I ever decide to shift again, I have a way back into the science world. Hopefully that won’t happen though because I’m over the moon about my new job as jewelry designer and small-business owner!

As for your brand, where do you see it going in the next few years? Have you listed down long-term goals? 

I dream about long term goals, but don’t have any written down. So far IVJ has been on a slow and steady trajectory. I make daily, weekly and quarterly goals to stay motivated, but I’m not ready to look 3, 5, or 10 years into the future just yet. I certainly hope for the best though! Short term, my goal is to expand my collections and dive deep into wholesaling. For a while I put the idea of wholesaling on the back burner, because I wanted to make sure I was tending to my customer’s needs directly, but now that we've got that nailed down I think it’s time to spread the love!